Narconomics: How To Run a Drug Cartel

What big business has taught the drug lords.
Everything drug cartels do to survive and prosper theyÕve learnt from big business Ð brand value and franchising from McDonaldÕs, supply chain management from Walmart, diversification from Coca-Cola. Whether itÕs human resourcing, R&D, corporate social responsibility, off-shoring, problems with e-commerce or troublesome changes in legislation, the drug lords face the same strategic concerns companies like Ryanair or Apple. So when the drug cartels start to think like big business, the only way to understand them is using economics.

In Narconomics, Tom Wainwright meets everyone from coca farmers in secret Andean locations, deluded heads of state in presidential palaces, journalists with a price on their head, gang leaders who run their empires from dangerous prisons and teenage hitmen on city streets - all in search of the economic truth.