The Essential Entrepreneur: What It Takes to Start, Scale, and Sell a Successful Business

A toolkit for entrepreneurial success

In The Essential Entrepreneur, celebrated entrepreneur and business strategist Richard Turner delivers a practical, step-by-step approach to starting and growing a thriving enterprise. If youÕre ready to take your fledgling business to the next level_and finally follow that brilliant big idea_this guide covers everything youÕll need to navigate the challenges ahead.

Richard shares straightforward advice and hands-on, real-world lessons outlining the key points you need to know to start and grow your venture. And his lessons are supported by the experience and wisdom of a panel of diverse experts: Tobi Pearce (co-founder of SWEAT), Flavia Tata Nardini (of Fleet Space), Simon Haigh (of HaighÕs Chocolates), and Kirsten Bernhardt (skilled investment manager).

YouÕll discover how to:

Make a splash in your industry by taking advantage of market weaknesses, disrupting the status quo and creating new openings
Sort the good ideas from the bad: validate your business (whether itÕs a product or a service) and maximise its value
Position your brand so that what you do is clear and instantly recognisable
Create a business plan that really works, factoring in timing, going to market, managing finance, managing growth and more
Understand the logistics of a successful and profitable operation, from sourcing suppliers to production, warehousing and distribution
Most small businesses struggle to get moving. This is the book that will help you get ahead in the race. A canÕt-miss resource for start-up entrepreneurs and business owners, The Essential Entrepreneur outlines everything you need to know to hit the ground running.