Marketing, 5th Edition

Designed for first year students, Elliot's Marketing, 5th Edition offers students the perfect mix of marketing theory, strategy and practice. This concise yet comprehensive title contains an abundance of real-world insights, explanatory diagrams and practical examples to clarify foundational concepts. Students using Marketing 5e will gain the understanding and the requisite tools to practically apply their knowledge and skills throughout their careers.

In today's fast-paced world, students are busier than ever. This essential title is written by experts from both academia and industry, with an emphasis on clarity (readability), context (APAC) and currency (up-to-date). It also ensures that the realities of modern marketing, such as globalisation and digitalisation, are integrated throughout every chapter.

Available as a full colour printed textbook, this title enables you to master concepts and succeed in assessment by taking the roadblocks out of self-study, with features designed so you get the most out of learning.