International Business
International Business
S. Tamer Cavusgil , Gary Knight , John R Riesenberger , Hussain G Rammal , Elizabeth L Rose
SKU:9781486011049
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Remarkable change is the new reality of International Business.
The accelerating cross-border flow of products, services, capital, ideas, technology and people is driving businesses--large and small--to internationalise.
International Business, 2nd Australasian edition: the New Realities is a rigorous resource which prepares future managers to operate successfully in multinational settings.
Case studies from a wide variety of markets relevant to Australasian business, including ASEAN countries as well as China, India, Japan, South Korea, Pakistan, Europe and the Middle East, provide a real-world perspective to theories and examine the latest trends in international business.
The second edition of International Business features 10 new in-depth case studies specially created for this edition.
For undergraduate students majoring in international business or post-graduate courses in international business.
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