{"product_id":"superhero-culture-wars-politics-marketing-and-social-justice-in-marvel-comics","title":"Superhero Culture Wars: Politics, Marketing, and Social Justice in Marvel Comics","description":"\u003cp\u003e\u003cspan\u003eThe reactionary Comicsgate campaign against alleged “forced” diversity in superhero comics revealed the extent to which comics have become a key battleground in America's Culture Wars. In the first in-depth scholarly study of Marvel Comics' most recent engagement with progressive politics, \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eSuperhero Culture Wars\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eexplores how the drive towards greater diversity among its characters and creators has interacted with the company's commercial marketing and its traditional fan base.\u003cbr\u003e\u003cbr\u003eAlong the way the book covers such topics as:\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e· Major characters such as Miles Morales's Spider-man, Kamala Khan's Ms. Marvel, Jane Foster's Thor, Sam Wilson's Captain America and the \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eSecret Empire\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eseries' turncoat Captain America\u003cbr\u003e· Creators such as G. Willow Wilson, Jason Aaron, Nick Spencer and Michael Bendis\u003cbr\u003e· Marketing, the Marvel Universe, and online fan culture\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003e\u003cbr\u003eSuperhero Culture Wars\u003c\/span\u003e\u003cspan\u003e demonstrates how the marketing of Marvel comics as politically progressive has both indelibly shaped its in-world universe and characters, and led to conflicts between its corporate interests, its creators, and it audience.\u003c\/span\u003e\u003c\/p\u003e","brand":"Monica Flegel (Author), Judith Leggatt (Author)","offers":[{"title":"Default Title","offer_id":51998542266689,"sku":null,"price":1199.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/3087\/9041\/files\/46_cd8019f5-8368-478b-be37-0bab81ed478b.webp?v=1784550317","url":"https:\/\/www.bookemporium.pk\/products\/superhero-culture-wars-politics-marketing-and-social-justice-in-marvel-comics","provider":"The Book Emporium","version":"1.0","type":"link"}