{"product_id":"puff-piece","title":"Puff Piece","description":"\u003cp\u003e\u003cb\u003eWild, hilarious and thought-provoking,\u003cspan\u003e \u003c\/span\u003e\u003ci\u003ePuff Piece\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003eis a probing look into Big Tobacco and the vaping industry, and how words can be literally a matter of life and death.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe folks that bring you Marlboro--Philip Morris--are wheezing, slowly dying. Cigarettes are out of favour with everyone, from world governments and investors to, increasingly, smokers. So, what’s their plan? Prepare to be dazzled--or, at the very least, befuddled.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003ePhilip Morris has announced they will shut down as a cigarette company, and relaunch as a health enterprise, dedicated to convincing the one billion smokers of the world to quit. The ever-curious John Safran leaves his apartment to find out what on God’s green earth is going on. As he starts digging away, he discovers a company up to brand-new shenanigans, wangling their way into unexpected places, desperately trying to keep their tobacco business alive by brandishing a mysterious new doohickey called an IQOS.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eAnd not only that, they’re upending language itself, changing the meaning of words. Will they slip past bans by convincing governments they don’t sell ‘cigarettes’ but rather ‘HeatSticks’, and that these don’t emit ‘smoke’ but ‘aerosol’? Can Safran get the real story out of them without his life catching fire?\u003c\/span\u003e\u003c\/p\u003e","brand":"John Safran","offers":[{"title":"Default Title","offer_id":52040803025217,"sku":"1760890154","price":1199.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/3087\/9041\/files\/37_ad391b36-adc3-438e-93ce-e2bd338111ce.webp?v=1785506048","url":"https:\/\/www.bookemporium.pk\/products\/puff-piece","provider":"The Book Emporium","version":"1.0","type":"link"}