{"product_id":"out-of-thin-air","title":"Out of Thin Air","description":"\u003cp\u003e\u003cb\u003e'Full of wonderful insights and lessons from a world where the ability to run is viewed as something almost mysterious and magical.' - Adharanand Finn, author of\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eRunning with the Kenyans\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eWhat we can learn from Ethiopian running culture – written by an anthropologist and 2:20 marathon runner who trained with the Ethiopians.\u003ci\u003e\u003cbr\u003e\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cspan\u003e'\u003c\/span\u003e\u003ci\u003eEthiopia is a place where I have been told that energy is controlled by angels and demons and where witchdoctors can help you to acquire another runner's power. It is a place where an anonymous runner in the forest told me, miming an imaginary scoreboard and with a completely straight face, that he had dreamt that he would run 10km in 25 minutes. It is a place where they tell me that the air at Mount Entoto will transform me into a 2.08 marathon runner. It is a place, in short, of wisdom and magic, where dreaming is still very much alive.\u003c\/i\u003e\u003cspan\u003e'\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eWhy does it make sense to Ethiopian runners to get up at 3am to run up and down a hill? Who would choose to train on almost impossibly steep and rocky terrain, in hyena territory? And how come Ethiopian men hold six of the top ten fastest marathon times ever?\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eMichael Crawley spent fifteen months in Ethiopia training alongside (and sometimes a fair way behind) runners at all levels of the sport, from night watchmen hoping to change their lives to world class marathon runners, in order to answer these questions.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eFollow him into the forest as he attempts to keep up and get to the heart of their success.\u003c\/span\u003e\u003c\/p\u003e","brand":"Michael Crawley (Author)","offers":[{"title":"Default Title","offer_id":52092227125569,"sku":null,"price":1450.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/3087\/9041\/files\/31_52f5b0f9-234a-4f10-ba1b-b8778ab1e26c.webp?v=1786971349","url":"https:\/\/www.bookemporium.pk\/products\/out-of-thin-air","provider":"The Book Emporium","version":"1.0","type":"link"}